MOT Executive Institute

SCHEDULE

Click Here for the 2005 Schedule in Word Format
DAY 1 DAY 2 DAY 3
Map Strategy Marshal Technology Maximize Assets

Map Strategy and Maximize Assets

  • Integrating Business Strategy and Technology
  • Managing Business Intellectual Property

Morning Instructor: Alfie Marcus, Carlson School of Management, University of Minnesota

Afternoon Instructor: Dan Burk, Law School, University of Minnesota

Map Strategy and Stimulate Innovation

  • Integrating Business Strategy and Technology
  • Powering Innovation for Strategy and Technology

Morning Instructor: Alfie Marcus, Carlson School of Management, University of Minnesota

Afternoon Instructor: Lockwood Carlson, MS-MOT, University of Minnesota

 Marshal Technology for Business Growth

Instructor: Lockwood Carlson MS-MOT, University of Minnesota

8:00

 
  • Institute Registration and Refreshments
 8:30
  • Session Introduction
    Topic: Positioning
  • Product positioning - Porter Video
8:30
  • Session Introduction
  • Challenges and difficulties of technology planning and forecasting
  • Survey of techniques
  • "Futures" analysis
8:30
  • Institute Introduction
  • Welcome
  • Goals and Expectations
9:00
  • Session Introduction
    Topic: Sustaining Competitive Advantage
  • Mission and vision
  • “Inflection Points,” Andy Grove videos
  • Analysis and discussion
 9:30
  • Case: Best Buy and Circuit City
  • Group analysis
  • Presentations and discussion
   
10:15 Break 10:30 Break 10:15 Break
10:30
  • Topic: Explore Versus Exploit
  • Case: Intel vs AMD
  • Group analysis
  • Presentations and discussion
  • Topic: External and Internal Analysis
  • “Five Forces,” Michael Porter
 10:45
  • Topic: Radical innovation
  • Hamel Video
  • Case: DuPont and Monsanto
  • Group analysis
  • Presentations and discussion
10:30
  • “Three Horizons" approach to R&D portfolios
  • Technology Foresight: dynamics and process
  • Technology Foresight: The macro level
Noon Lunch 12:15 Lunch Noon Lunch
1:00 
  • Session Introduction Topic: Software Business Method Patents
  • Patentable subject matter
  • Prior user rights
  • Patent reform initiatives
1:00
  • Topic: The Innovation Imperative
  • Innovation and corporate strategy
  • Innovation as a business activity
  • Drucker's seven sources of innovation
  • Creating new businesses and industries
12:45
  • A company's critical "Power Zone"
  • Future industry and technology trends
  • The Technology Interaction Matrix
  • Nanotechnology and biotechnology: examples
  • Identifying new technology opportunities
  • Connecting to R&D Strategy
2:45 Break 2:30 Break 2:30 Break
3:00
  • Topic: Patenting Strategies
  • "On-Sale" patenting bar
  • International Patenting
  • Leveraging PCT applications
2:45
  • Innovation and technology
  • How innovation works in companies
  • Double innovation for market success
  • A three-stage process for enhancing and driving innovation in your organization
  • Action plan
2:45
  • Developing R&D Strategies: priorities and allocations
  • Best practices for implementation
  • Summary and discussion
5:00 Networking and Light Supper 4:30 Roll-up: Integrating strategy, IP and innovation 4:00 Roll-up: Integrating strategy, IP, innovation and technology foresight
6:00
  • Topic: Licensing and Collaboration
  • Patent misuse
  • Licensing Pitfalls
  • University co-ventures
 5:30 - 6:30 ** Special Event**

Wine and Cheese Social and Speaker 		   
8:00 Roll-up: Integrating Strategy and IP        

 

 

 
 
 612-624-5747